Custom track

Product marketing training for launch-ready teams

This page stitches together three live modules—each with its own facilitator pair, artifact set, and rehearsal pattern—so PMMs, PMs, and sales enablement share one hologrid instead of three slide decks.

Minimal studio space with grid lighting suggesting structured workshops

01

Launch Planning Labs

Sequencing workshops that connect roadmap milestones to narrative drops, internal FAQs, and rehearsal slots. You leave with a calendar that names owners—not just dates.

  • · Dependency-aware launch calendar
  • · Risk flags for narrative drift mid-beta
  • · Dry-run checklist for exec reviews

02

Positioning Workshops

Facilitated positioning intensives that stress-test category language with real customer phrasing, not invented personas.

  • · Contrast matrix for competitive stories
  • · Proof ladder mapped to telemetry you already collect
  • · Executive summary template for approvals

03

Enablement Build Sessions

Hands-on labs that convert approved messaging into decks, demo scripts, and follow-up emails with shared QA rubrics—so creative partners stop guessing.

  • · Modular deck skeleton tied to narrative beats
  • · Annotation kit for hero and pricing modules
  • · Governance notes for agency partners

How the three modules interlock

Planning labs Positioning Enablement builds Shared retro + asset packet