launch planning
GTM Alignment Intensive
Align product marketing, product management, and sales enablement on launch sequencing and proof.
A focused intensive that replaces hallway agreements with explicit commitments. You will leave with signed-off sequencing, RACI clarity, and rehearsal plans for customer-facing teams.
Duration: 4-day intensive
Format: Hybrid studio
JPY 220,000
Informational price—our desk confirms invoices and payment windows.
What the block covers
- RACI grid for narrative, enablement, and support
- Sequencing workshop for beta to GA transitions
- Joint rehearsal plan for sales and marketing webinars
- Escalation paths for conflicting customer stories
- Shared metrics dashboard outline for launch health
- Crisis comms skeleton for narrative surprises
- Wrap-up commitments captured in a living doc
Outcomes you can show internally
- ▹ Signed sequencing doc with owners and dates
- ▹ Rehearsal plan for cross-team webinars
- ▹ Escalation paths documented for narrative conflicts
Lead facilitator
Theo Park
Launch Mentor with experience aligning hardware-adjacent and SaaS launches.
Participant questions
Is this only for large teams?
Works for teams of 6-25 cross-functional participants; smaller teams should merge roles explicitly.
Do you mediate conflicts?
We facilitate decisions but do not override executive calls.
Is customer support included?
We provide a template for support briefings; live support training is not included.
Recent participant notes
“GTM Alignment Intensive ended with an actual RACI instead of vibes. Sales enablement finally saw the same calendar we did.”