launch planning
Launch Readiness Lab
Coordinate launch messaging, enablement drops, and internal comms with a single operating cadence.
Teams use this lab to choreograph narrative drops, internal FAQs, and sales talk tracks without duplicating effort. You will build a launch calendar that links every asset to owners, dependencies, and rehearsal checkpoints.
Duration: 3-week cohort
Format: Cohort live
JPY 189,000
Informational price—our desk confirms invoices and payment windows.
What the block covers
- Launch calendar with dependency mapping
- Internal FAQ builder with escalation paths
- Sales talk track cards synced to demo milestones
- Risk register for narrative drift during beta
- Dry-run checklist for exec reviews
- Signal board for customer research snippets
- Wrap-up retro template for post-launch learning
Outcomes you can show internally
- ▹ Single source launch calendar shared across PMM, product, and sales enablement
- ▹ Rehearsed narrative for exec briefings
- ▹ Documented handoffs for post-launch iterations
Lead facilitator
Jonah Reeves
Launch Mentor who has shipped hardware-adjacent SaaS across three continents.
Participant questions
Can product managers join?
Yes—this lab is intentionally cross-functional and we rotate facilitation between PMM and PM voices.
Is there homework between sessions?
Expect 2-3 hours weekly to update artifacts; skipping homework slows the cohort.
Do you integrate with our project tool?
We export calendars to CSV and Markdown; direct integrations are not included.
Recent participant notes
“Launch Readiness Lab surfaced three duplicate decks we were maintaining. The dependency map alone saved a week of pings.”
“Some exercises felt enterprise-heavy for our smaller team, but the dry-run checklist is now part of every release.”
“Cited the talk track cards during a messy beta—clear win.”